Privacy Policy

Introduction

Market To Shelf Masters (“we”, “us”, “our”) is committed to protecting the privacy and security of your personal data. This Policy explains how we collect, use, disclose and protect personal information, in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection legislation.

Purpose of the Policy

This Policy sets out:

• what personal data we collect;
• why we collect it;
• how we use it;
• with whom we may share it;
• your rights in relation to your personal data;
• how we keep it secure;
• how long we keep it;
• how we handle changes to this Policy.

Data Controller

Market To Shelf Masters
Registered Office: Enterprise Centre, David Lane, Basford, Nottingham NG6 0JU
Contact email: info@markettoshelfmasters.co.uk
We are the Data Controller for the purposes of the UK GDPR.

Personal Data We Collect

We may collect and process:

• Identity data (for example name, date of birth)
• Contact data (for example email address, telephone number, postal address)
• Transaction data (for example details of purchases, orders, invoices)
• Technical data (for example IP address, browser type, time zone, cookie identifiers, device identifiers)
• Usage data (for example pages visited, time spent, conversion data)
• Marketing and communications data (your preferences regarding receiving marketing from us)
• Any other personal data you voluntarily provide to us (for example when you fill in a contact form, subscribe to a newsletter, take part in a survey).

How We Collect Your Data

We collect data:

• when you interact with our website (for example by visiting pages, submitting forms, subscribing to our newsletter)
• when you engage with us as a client or supplier
• from publicly-available sources (where permitted by law)
• from third-party service providers (for example analytics providers)
• when you otherwise provide us information (for example via email or telephone).

Why We Process Your Data & Legal Basis

We process personal data only where we have a lawful basis, including:

• Contract performance: where processing is necessary to fulfil our contract with you or to take steps at your request before entering into a contract.
• Legal obligation: where processing is necessary to comply with a legal obligation (for example tax, accounting, or regulatory requirements).
• Legitimate interests: where processing is necessary for our legitimate interests (or those of a third party), provided your rights and freedoms are not overridden (for example: improving our services, marketing to existing clients).
• Consent: where you have given clear and explicit consent (for example to receive marketing communications).
  We will inform you at the point of data collection what the lawful basis is and whether the processing is mandatory or optional.

How We Use Your Data

We use your personal data for purposes including:

• providing, managing and improving our services
• handling enquiries, contracts and client relationships
• processing payments and delivering invoices
• communicating with you (for example by email, telephone, social media)
• sending marketing communications (where permitted)
• analysing website usage and improving user experience
• complying with legal, regulatory, accounting or tax obligations
• any other purpose notified to you at the time of collection.

Marketing

Where you have consented, we may send you marketing communications about our services, events, and offers. You have the right to opt-out at any time by clicking “unsubscribe” in marketing emails or by contacting us at info@markettoshelfmasters.co.uk. We will not send marketing to you unless we have a lawful basis (consent or legitimate interest).

Disclosure of Your Data

We may share your personal data with:

• our service providers and subcontractors (for example payment processors, hosting providers, analytics platforms)
• professional advisers (for example accountants, auditors, legal advisors)
• regulatory, government or law-enforcement authorities (where required by law)
• third parties in connection with a business transfer or restructuring (for example sale or merger).
  We require that third parties keep your data secure and use it only to provide services to us.

International Transfers

The personal data we collect may be transferred and stored outside the UK and European Economic Area (“EEA”), for example if our service providers are located abroad. Whenever we transfer your data outside the UK/EEA we ensure a similar degree of protection is afforded by implementing appropriate safeguards (for example standard contractual clauses, UK adequacy decisions).

Data Security

We keep your personal data secure using appropriate technical and organisational measures. These include encryption, secure access controls, regular penetration testing, backup and disaster recovery procedures. However, no system is entirely secure and we cannot guarantee absolute security of your data.

Data Retention

We will retain your personal data only for as long as necessary for the purposes for which it was collected, including to satisfy legal, regulatory, tax or accounting obligations, to resolve disputes and to enforce our agreements. When personal data is no longer required, we will securely delete or anonymise it.

Cookies

Our website uses cookies and similar tracking technologies to collect technical and usage information. You can block or delete cookies via your browser settings. We may also provide a cookie-banner or preference centre to manage your cookie choices.

Cookies are files with a small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your computer’s hard drive.

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

Manage cookie preferences

Cookie Settings

Your Rights

Under UK GDPR you have the following rights:

• The right to be informed – you have the right to know how we use your personal data.
• The right of access – you may request a copy of the personal data we hold about you.
• The right to rectification – you may ask us to correct inaccurate or incomplete data.
• The right to erasure (“right to be forgotten”) – you may ask us to delete your personal data in certain circumstances.
• The right to restrict processing – you may ask us to restrict or suppress use of your personal data.
• The right to data portability – you may ask us to export your personal data in a machine-readable form.
• The right to object – you may object to our processing of your personal data where we rely on legitimate interests.
• Rights in relation to automated decision-making and profiling – you have the right not to be subject to a decision based solely on automated processing, including profiling, if that produces legal or similarly significant effects on you.
  If you wish to exercise any of these rights, please contact us at [Insert email]. We may ask you for proof of identity.
  You also have the right to lodge a complaint with a supervisory authority: for the UK, that is Information Commissioner’s Office (ICO). Contact: https://ico.org.uk.

Children

Our services are not directed to children under the age of 16 and we do not knowingly collect personal data from such children. If you believe we have collected data about a child under the age of 16, please contact us and we will delete the data.

Changes to This Policy

We may update this Policy from time to time. The latest version will always be published on our website. We recommend you check this page periodically for changes. Where appropriate, we will notify you by email or via our website.

Contact Us

If you have any queries about this Policy or our data-protection practices, please contact:
Registered Office: Enterprise Centre, David Lane, Basford, Nottingham NG6 0JU
Contact email: info@markettoshelfmasters.co.uk
Telephone: 01636 362 051