Choosing the right path for your brand’s retail journey can feel like standing at a crossroads. Should you join Market to Shelf Masters and learn how to secure your first listing? Or jump into the 12-Week Sales Outreach Programme to expand your reach? Both are designed to help food and drink founders grow — the difference lies in where you are now.
Option 1: Market to Shelf Masters — Your Launchpad into Retail
If you’ve been selling direct-to-consumer through markets, events, or your own website, Market to Shelf Masters is the ideal place to start. This membership gives you the knowledge, confidence, and structure to secure your first retail listing. You’ll learn how to research stockists, craft your pitch, and understand what retailers look for in new suppliers.
Think of it as your retail readiness toolkit — built specifically for artisan producers who want to stop guessing and start growing.
Option 2: The 12-Week Sales Outreach Programme — Expanding Your Reach
If you already have a few stockists and want to grow, our 12-Week Programme does the legwork for you. We act as your outsourced sales team, contacting our exclusive database of over 500 independent retailers to open doors and generate new leads. It’s the perfect next step once you’ve proven your product sells.
Our approach blends strategy with action. We identify your strongest regions, highlight ideal stockists, and represent your brand with professionalism and passion — so you can focus on running your business while we focus on growing it.
How to Choose What’s Right for You
Ask yourself these two questions:
- Do I want to learn how to approach retailers myself, or do I want someone to do it for me?
- Am I preparing for my first listing, or am I ready to scale existing ones?
Your answers will guide the right choice. Both programmes work beautifully in sequence — many producers start with Market to Shelf Masters and progress into our 12-Week Programme once their retail confidence grows.
Whichever path you choose, you’re never on your own. Every Find Me the Leads programme is designed to help you grow at your own pace with expert guidance every step of the way.