Ever wandered through a farm shop or deli and wondered where your product would fit? Category placement can make or break retail success.
Start with Shelf Research
Take a trip to your local stores and note where similar products are positioned. Are they grouped by category, price point, or brand style? Understanding where your product belongs helps retailers visualise it more easily.
Look Beyond Supermarkets
While big retailers are great for inspiration, farm shops and delis often group products differently. You might find that your chutney sits next to cheese rather than condiments. These nuances matter.
Leverage Real Feedback
Ask retailers where they see your product fitting. They know their customer base and can help identify gaps or complementary ranges. This collaboration builds trust and ensures your pitch feels tailored.
The perfect shelf isn’t just about visibility — it’s about relevance. When your product sits where customers naturally reach, sales follow.